Go-to-market strategies for startups: A framework and insights from VC’s and their portfolio companies

A compelling vision for a startup is a great start, but without a thoughtful go to market (GTM) strategy in place, you won’t get anywhere. In this Go To Market workshop session taught by 5&Vine founder and marketing strategist Rahul Raj, you’ll learn to develop a plan that clarifies the problem your customers are hiring your product/company to solve (your value proposition), who you are selling to (target customer), where you plan to reach those prospects (channel strategy) and how (sales, messaging and promotion).